Available courses
Number of topics: 2
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
Topics covered are:
- Describe the customer journey and how it applies to digital marketing
- Describe the five stages of a digital marketing strategy
- Describe the key ethical and legal issues in digital marketing
- Describe the use of the Plan
This course includes:
- Approximately 3 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
A budget is a detail of expenses and incomes for a set period of time. This introductory-level course covers budgets and how they are used in organizational settings including the uses and functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets. You will also learn about the budgeting process, and how organizations are using different budgeting techniques to overcome operating challenges.
Topics covered are:
- Identify the components and calculations used to create a master budget and recognize uses for this information
- Identify the components and purpose of an operating budget
- Identify ways the budget process can be managed for optimal results and recognize the benefits and limitations of the management-by-objective system
- Recognize how sales
This course includes:
- Approximately 3 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
This introductory-level course explores the methodologies and practices of Agile development and explains the key concepts and principles that form the foundation of Agile project management. This self-paced course contains vocabulary games, flashcards, and interactive exercises to supplement and enhance your understanding of Agile concepts, as well as video segments from Agile experts to help you become a more proficient Agile practitioner.
Topics covered are:
- Apply best practices from organizations that have successfully incorporated Agile methodologies into their business activities
- Define Agile development and differentiate it from traditional Waterfall practices
- Describe the stages of the Agile development cycle and identify the factors that promote project success
- Identify the similarities and differences among several Agile methodologies
- Understand the nuances of leading and working with Agile teams
This course includes:
- Approximately 10 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
To efficiently lead projects, project managers need more than tools and techniques--they need skills that allow them to assess data and information and to make the most appropriate and effective decisions possible. They need to ask the right questionsthat will help them diagnose problems and make the right choicesto propel teams to successful outcomes. This self-paced, fully online course will guide learners through a systematic decision-making process for making carefully considered choices and reaching fully examined conclusions. It will help to refine and develop critical thinking and reasoning skills that will enable project leaders to assess options, generate plans of action, and put their teams in positions to succeed.
Topics covered are:
- Articulate the role that uncertainty and risk play in the decision-making process
- Define critical thinking and explain how it can be used to enhance decision making
- Describe the steps that teams and individuals use to make effective decisions
- Employ a systematic decision-making model that will help move projects forward
- Identify and overcome barriers to critical thinking
This course includes:
- Approximately 3 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
This intermediate-level course is designed to help Agile practitioners recognize and resolve many of the common issues that emerge when Agile concepts are introduced into Waterfall organizations. The course begins with 24 video segments from seasoned Agile trainers and practitioners who provide tips and best practices for addressing integration obstacles. The course then presents 20 short case studies that simulate the communication and interchanges that can occur as Agile and Waterfall practitioners work to resolve differences in the ways that they see and execute tasks. As students evaluate these case studies, they'll learn to deconstruct and diagnose any underlying problems that need to be resolved, just as they would in everyday practice. While they work to decode and correct these issues, they'll begin to recognize the common pitfalls that can happen as project teams collaborate and interact.
Topics covered are:
- Apply practical tips from experienced practitioners to correct these problems
- Describe tools and techniques that could assist in Agile integration
- Discuss ways to temper expectations as integration takes hold
- Examine several project artifacts that can be used to show progress during transitional states
- Identify the essential elements of an integration framework
- Identify whether Agile concepts and methodologies could be integrated into an existing organization
- Recognize the advantage of failing fast
- Recognize the problems that Agile and Waterfall collaborators contend with on a regular basis
- Uncover impediments or obstacles that may occur when running Agile and Waterfall in parallel
This course includes:
- Approximately 4 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
In Artificial Intelligence for HR Professionals, you will learn about different kinds of artificial intelligence (AI), including machine learning, deep learning, and generative AI. You will then explore how AI impacts talent acquisition, talent development, compensation and benefits, employee relations and engagement, and performance management. This course will explain the benefits and challenges of using AI, which HR responsibilities are best assisted by AI tools, and the importance of human oversight. You will also explore ethical behavior and legal compliance of AI use in the HR field, as well as how AI affects bias and the achievement of diversity, equity, and inclusion (DEI) initiatives.
Topics covered are:
- Define the phases of artificial intelligence (AI)
- Describe ethical issues and biases related to AI
- Describe how AI impacts compensation management and performance management
- Differentiate between supervised learning
This course includes:
- Approximately 3 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Topics covered are:
- Create a content marketing plan that addresses audience
This course includes:
- Approximately 3 hours and 30 minutes of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
Professionals in all industries rely on data to make decisions. By including data in your decision-making process, you can remove some of the guesswork that comes from relying solely on instincts and experience. This course will introduce you to the world of data analysis by exploring the Davenport-Kim three-stage model for quantitative analysis. You will learn about different analytical methods, data quality and management, and visual representations of data. You will also explore research standards and best practices, as well as challenges that may arise as you analyze data. This course will provide you with information you can use to better understand data and its importance in the business world.
Topics covered are:
- Describe common challenges associated with data analysis
- Describe different data collection methods
- Describe different graphical displays for a data set
- Describe the characteristics of high-quality data
- Describe the elements of data management
- Differentiate between qualitative and quantitative data
- Explain standard analytical techniques
- Explain the stages of the Davenport-Kim three-stage model for analysis
- Explain the value of analytics for an organization and define key terms related to data analysis
- Identify possible biases and errors within a data set
This course includes:
- Approximately 5 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
This course covers topics related to communications and network security. It begins with a lesson in the different types of networks and different transmission technologies. It also covers the two main models that govern how networks work: the OSI model and the TCP/IP model, as well as their related layers. The course includes a detailed discussion of the many protocols that allow networks and network devices to communicate with one another and includes a discussion of firewalls and wireless networks. This course is designed for IT professionals and other adult learners who are interested in gaining an introduction to information technology security.
Topics covered are:
- Compare the different types of networks
This course includes:
- Approximately 5 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
As big data continues to change the way businesses operate and drive strategy, the ability to efficiently and effectively organize and analyze data is crucial. Managers need to be able to utilize tools to identify trends and help make better business decisions. Microsoft's Excel is a powerful spreadsheet software to organize and manage data related to business operations. This course focuses on mastering the fundamental tasks performed in Excel, including data entry, basic formula calculations, and formatting and style operations. During the course, you will learn how to build a spreadsheet from scratch and gain a greater understanding of the most popular Excel commands and functions.
Topics covered are:
- Apply basic formatting elements to the worksheet
- Arrange
This course includes:
- Approximately 3 hours of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
In order for individuals and organizations to be successful, they need to be adaptable and willing to make strategic pivots. This mini-course from American Management Association will speak to how to start thinking strategically (having one eye on what is and one eye on what if), understand how and why the role of the manager is changing, and empower team members to think strategically and share ideas across the organization.
Topics covered are:
- Define the value of strategic thinking
- Analyze the way in which managerial roles are evolving
- Recognize that all companies exist in an environment of perpetual change
- Differentiate between operational management and strategic leadership
- Identify how a strategic vision includes both internal and external factors
This course includes:
- Approximately 20 minutes of video lessons.
- A quiz with multiple-choice questions to check your understanding.
Number of topics: 2
You may be experiencing burnout and not even know it, say authors (and sisters) Emily and Amelia Nagoski in their TED Talk “The cure for burnout (hint: it isn’t self-care).” In an introspective and deeply relatable conversation, the Nagoskis share the three telltale signs that stress is getting the best of you. Learn actionable ways to feel safe in your own body––including simple mindfulness techniques, and tricks for having more compassion and empathy for yourself and achieving a better work/life balance.
Topics covered are:
- Identifying the three signs of stress
- Combating burnout by recognizing the signs of stress and using effective stress management techniques
This course includes:
- Approximately 19 minutes of video lessons.