The Importance of Sharing Customer Impact Stories

Lisa McLeod, author of Leading with Noble Purpose, shares why customer impact stories should be at the forefront of every meeting you have with your team. “Before you introduce any type of initiative, any type of reports, tell a customer impact story because it connects the dots,” says Lisa about team meetings. “People need to know why you, as a leader, are there, and they need to know that their work matters.”

Topics covered are:

•  Explain how storytelling connects employee work to meaningful organizational impact
•  Analyze differences between data driven communication and emotionally engaging storytelling
•  Evaluate how customer stories increase engagement and motivation in teams
•  Apply storytelling techniques to communicate purpose before presenting data or metrics

This course includes:

• Approximately 5 minutes of video lessons.
• A quiz with multiple-choice questions to check your understanding.