Digital Marketing Strategy (MindEdge)

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Topics covered are:

•  Describe the customer journey and how it applies to digital marketing
•  Describe the five stages of a digital marketing strategy
•  Describe the key ethical and legal issues in digital marketing
•  Describe the use of the Plan

This course includes:

• Approximately 3 hours of video lessons.
• A quiz with multiple-choice questions to check your understanding.